The making.

The atelier

The making.

2 fleeces

High Atlas for character, New Zealand so the pile stands

0.8 lb

of wool per square foot, heavy enough to feel at the corner

1.4 in

of dense pile, high underfoot

2 days

to leave our floor, already woven and washed

Four chapters 01 / 0
Two fleeces, one pile.
01 Material

Two fleeces, one pile.

High Atlas fleece for character, with a long-staple New Zealand fleece blended in for loft. The longer fiber is why the pile stands, and why it comes back up after the Ouarzazate wash.

Knotted in Mrirt.
02 Hand

Knotted in Mrirt.

Several weavers work one loom together. Every row is beaten down and combed before the next begins.

10 weeks on the loom.
03 Time

10 weeks on the loom.

Then washed and sun-dried in Ouarzazate, where the dry air lets the wool settle without treatment.

Walked on barefoot.
04 Care

Walked on barefoot.

The pile compresses in the first months, then gains depth. Vacuum gently, no chemicals.

Figures for a Beni Mrirt shag · other ateliers & weaves vary.

Woven already, waiting on our floor

in stock, ships this week

This one is finished. It was woven, washed and photographed before it reached this page, and it leaves our floor the week you order it.

01

Already woven

This rug came off the loom and is on our floor.

02

Checked and photographed

Measured, inspected and shot as it is, before it was listed.

03

Washed & sun-dried

Done in Ouarzazate before it reached us, so the pile has settled.

04

Ships this week

Insured and tracked, with nothing added at delivery.

Technical sheet

Every field traces back to a place and a gesture.

Reference WOVEN LABYRINTH · mrirt. Every figure was taken from this design, not from a range.

Dimensions
250 × 311 cm · fringes not included
Material
High Atlas & New Zealand wool blend, hand-spun
Pile height
≈ 1.4 in
Technique
Hand-knotted, one knot at a time
Origin
Mrirt, Middle Atlas, Morocco
Weight
≈ 0.8 lb / sq ft
Weaver
Our atelier in Mrirt
Year
2026
4.8 across 716 reviews Read →

Living with it

The first months, and the years after
01

It sheds, then it stops.

A new hand-knotted pile releases loose fibre for two to three months. That is cut wool finding its way out, not the rug coming apart. Vacuum without a beater bar and it settles.

02

It smells of wool, briefly.

Weeks folded in transit concentrate the lanolin. Air it flat for two or three days and it goes. Every rug is washed and sun-dried in Ouarzazate before it ships, which is why it is faint to begin with. If a rug smells of chemicals, it is not one of ours.

03

Moths want dark and still.

They go for wool left undisturbed under furniture, not for a rug you walk on. Vacuum both sides twice a year, rotate it, and lift it when the room moves. We treat nothing with insecticide. Use is the defence.

04

The colour stays where it is.

Every dyed lot is rinsed in Ouarzazate until the water runs clear, before the rug leaves. Blot a spill from the edge in, and never soak it.

§

Reviews

Across the Beni Ourain collection
4.9
★★★★★ 731 reviews
Colour as shown 4.9 As promised 5.0 Delivery 5.0
Heather L.★★★★★2 weeks ago

“Rug is even more beautiful in person. The quality and pile of the rug are so much more luxurious than the pictures show. It can be a gamble ordering a textile, sight unseen, but not in this case. I am so impressed, I'm already searching for other rugs for my home.”

Freya B.★★★★★1 month ago

“Fantastic! This rug is so special. The colours and pattern are gorgeous, it’s so thick and plush. Super comfortable to sit on, lie on, it brings my room together so well. I’d been lusting after a Benisouk rug for so long, I’m so glad to finally have one in my home.”

KATE D.★★★★★1 month ago

“Highly recommended! It’s gorgeous! Very thick and vibrant. It makes our kitchen very inviting.”

Robin G.★★★★★2 months ago

“Highly recommended! The customer service was great, particularly the regular updates. They were super important because the process can be quite long. The rug is utterly gorgeous.”

Delfine B.★★★★★4 months ago

“Highly recommended! It took three months to make this custom handmade carpet The result is beautiful! The carpet has an unique color and is so so soft My family and I just love It!!”

Eileen T.★★★★★4 months ago

“Fantastic! Colors”

Edith Z.★★★★★5 months ago

“Excellent! I adore this rug. It’s gorgeous and so soft to walk on. It’s a work of art!! I feel happy just looking at it lol”

jamie B.★★★★★10 months ago

“Highly recommended! Color!”

Bridget M.★★★★★1 year ago

“Highly recommended! Well made and beautiful”

Maary K.★★★★★1 year ago

“Excellent! The rug is stunning!”

Wendy N.★★★★★1 year ago

“Highly recommended! When I finally unpacked the rug I was delighted. It's perfect for my new living room. Mega soft, colours perfect and my cat, MyMary was on it in seconds”