Two fleeces, one pile.
High Atlas fleece for character, with a long-staple New Zealand fleece blended in for loft. The longer fiber is why the pile stands, and why it comes back up after the Ouarzazate wash.
Two fleeces, one pile. High Atlas character, New Zealand loft. The densest weave we make.
High Atlas & New Zealand wool blend, hand-spun
Custom size
Minimum 61 × 61 cm.
Open-plan · anchors a full seating group or a king bed.
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Woven to order · 12–14 weeks · No size upcharge
Shipping & duties included
Delivery
In stock now. Ships in two business days, at your door in 5 to 10. Insured, nothing added at checkout, and 14 days to send it back.
It got here the week after I ordered it, and the ivory looks just like the photos.
The atelier
2 fleeces
High Atlas for character, New Zealand so the pile stands
0.8 lb
of wool per square foot, heavy enough to feel at the corner
1.4 in
of dense pile, high underfoot
2 days
to leave our floor, already woven and washed
High Atlas fleece for character, with a long-staple New Zealand fleece blended in for loft. The longer fiber is why the pile stands, and why it comes back up after the Ouarzazate wash.
Several weavers work one loom together. Every row is beaten down and combed before the next begins.
Then washed and sun-dried in Ouarzazate, where the dry air lets the wool settle without treatment.
The pile compresses in the first months, then gains depth. Vacuum gently, no chemicals.
Figures for a Beni Mrirt shag · other ateliers & weaves vary.
This one is finished. It was woven, washed and photographed before it reached this page, and it leaves our floor the week you order it.
This rug came off the loom and is on our floor.
Measured, inspected and shot as it is, before it was listed.
Done in Ouarzazate before it reached us, so the pile has settled.
Insured and tracked, with nothing added at delivery.
Technical sheet
Reference WOVEN LABYRINTH · mrirt. Every figure was taken from this design, not from a range.
A new hand-knotted pile releases loose fibre for two to three months. That is cut wool finding its way out, not the rug coming apart. Vacuum without a beater bar and it settles.
Weeks folded in transit concentrate the lanolin. Air it flat for two or three days and it goes. Every rug is washed and sun-dried in Ouarzazate before it ships, which is why it is faint to begin with. If a rug smells of chemicals, it is not one of ours.
They go for wool left undisturbed under furniture, not for a rug you walk on. Vacuum both sides twice a year, rotate it, and lift it when the room moves. We treat nothing with insecticide. Use is the defence.
Every dyed lot is rinsed in Ouarzazate until the water runs clear, before the rug leaves. Blot a spill from the edge in, and never soak it.
“Gorgeous Rug! The rug I ordered—a 6.5 x 9.5 Beni Ourain rug—is GORGEOUS. It exceeded all my expectations. First off, the packaging was incredible. I was worried about tears in the package, seeing as it traveled here from the other side of the world, but the packaging was so secure (double wrapped!) that the rug was in pristine condition. I was also surprised by the adorable Moroccan pouch that was included! Such a nice touch. As for the rug itself, it is simply stunning. It is plush and soft, the perfect size for my space, and a beautiful neutral color. The quality is amazing; the craftsmanship (or should I say craftswomanship?) is evident. I also love that I am helping support a treasured Berber tradition. Highly recommend!”
“Rug is even more beautiful in person. The quality and pile of the rug are so much more luxurious than the pictures show. It can be a gamble ordering a textile, sight unseen, but not in this case. I am so impressed, I'm already searching for other rugs for my home.”
“Fantastic! This rug is so special. The colours and pattern are gorgeous, it’s so thick and plush. Super comfortable to sit on, lie on, it brings my room together so well. I’d been lusting after a Benisouk rug for so long, I’m so glad to finally have one in my home.”
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“Highly recommended! The customer service was great, particularly the regular updates. They were super important because the process can be quite long. The rug is utterly gorgeous.”
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“Fantastic! Colors”
“Excellent! I adore this rug. It’s gorgeous and so soft to walk on. It’s a work of art!! I feel happy just looking at it lol”
“Highly recommended! Color!”
“Highly recommended! Well made and beautiful”
“Excellent! The rug is stunning!”
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