01
Material
One fleece, one place.
High Atlas fleece that winters at altitude, hand-spun, and either left in its natural tone or taken to a quiet dye. Nothing else goes into the pile.
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Nouran
★★★★★ 4.8 · 716 ownersThick High Atlas wool, deep enough to sit on. Hand-knotted at our atelier, to your size.
Regular price
$658
Sale price
$1,316
50% off
All-in, shipping included
Late-Summer Layers · Fri 13 Aug, midnightExtra 15% off sitewide with code
Fringes One side
How the atelier finishes most rugs. Adds about 4″ at one end, on top of the size shown.
Custom size
Minimum 2 × 2 ft.
Open-plan · anchors a full seating group or a king bed.
Fringes One side
How the atelier finishes most rugs. Adds about 4″ at one end, on top of the size shown.
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Woven to order · 10–12 weeks · No size upcharge
Shipping & duties included
Delivery
Made to order, 10 to 12 weeks. Your piece is woven from scratch, and it leaves only when the wool has settled into its final hand.
Ten weeks, and then it was exactly the rug from the photograph. I would wait again.
The making.
The atelier
1 fleece
High Atlas wool, hand-spun, nothing blended in
0.65 lb
of wool per square foot, you feel it lifting a corner
1.2 in
of pile, deep enough to sit on
10–12 wk
on the loom, then washed and sun-dried
Four chapters
01
/
0
02
Hand
Several hands, one loom.
Weavers work side by side across the width. Every row is beaten down and combed before the next one starts.
03
Time
10–12 weeks on the loom.
Then washed and sun-dried in Ouarzazate, where the dry air settles the wool without any treatment. It is the slowest part of the making, and the one that sets how the pile falls.
04
Care
Walked on barefoot.
The pile flattens underfoot for the first months, then springs back fuller. Vacuum gently, no chemicals.
Figures for a Beni Mrirt shag · other ateliers & weaves vary.
Made for you, from the day you order
10–12 weeks + shippingNothing sits in a warehouse. The loom is set the week your order arrives, and your piece is numbered in our atelier register. You can follow it, step by step, until it reaches your door.
01
Order placed
Your piece is numbered and logged in the register.
02
On the loom
Weeks 1–12 · woven by hand in Taznakht.
03
Washed & sun-dried
In Ouarzazate, until the wool settles.
04
Ships to you
Insured and all-in, tracked to your door.
Technical sheet
Every field traces back to a place and a gesture.
Reference NOURAN · beni ourain. Every figure was taken from this design, not from a range.
- Dimensions
- Across the weave, fringes not included
- Material
- 100% High Atlas wool, hand-spun
- Pile height
- ≈ 1.2 in
- Technique
- Hand-knotted, one knot at a time
- Origin
- Beni Ourain, Middle Atlas, Morocco
- Weight
- ≈ 0.65 lb / sq ft
- Weaver
- Our High Atlas atelier
- Year
- 2026
Living with it
The first months, and the years after
01
It sheds, then it stops.
A new hand-knotted pile releases loose fibre for two to three months. That is cut wool finding its way out, not the rug coming apart. Vacuum without a beater bar and it settles.
02
It smells of wool, briefly.
Weeks folded in transit concentrate the lanolin. Air it flat for two or three days and it goes. Every rug is washed and sun-dried in Ouarzazate before it ships, which is why it is faint to begin with. If a rug smells of chemicals, it is not one of ours.
03
Moths want dark and still.
They go for wool left undisturbed under furniture, not for a rug you walk on. Vacuum both sides twice a year, rotate it, and lift it when the room moves. We treat nothing with insecticide. Use is the defence.
04
The colour stays where it is.
Every dyed lot is rinsed in Ouarzazate until the water runs clear, before the rug leaves. Blot a spill from the edge in, and never soak it.
Questions, answered
How long does it take to arrive?
It leaves our floor within two business days and reaches you in 5 to 10 days, insured and tracked.
Can I have this one at another size?
Not this one. It exists once, at the size shown. The same design can be woven to your size in 10 to 12 weeks, at the same per-square-foot rate.
Do you accept returns?
Yes, because it ships from stock. You have 14 days from delivery to send it back if it is not right for the room.
How do I care for it?
Vacuum gently without a beater bar, rotate once or twice a year, and have it professionally washed every few years. No chemicals — the wool’s lanolin does most of the work. A care kit ships with every rug.
Is the colour exactly as shown?
Taznakht colour is dyed in small lots, so tones shift slightly batch to batch — that variation is the hand of the piece. Order a swatch to see the true colour in your own light before you commit.
§
Reviews
4.9
Colour as shown
4.9
As promised
5.0
Delivery
5.0
Customer photos ·
“Gorgeous Rug! The rug I ordered—a 6.5 x 9.5 Beni Ourain rug—is GORGEOUS. It exceeded all my expectations. First off, the packaging was incredible. I was worried about tears in the package, seeing as it traveled here from the other side of the world, but the packaging was so secure (double wrapped!) that the rug was in pristine condition. I was also surprised by the adorable Moroccan pouch that was included! Such a nice touch. As for the rug itself, it is simply stunning. It is plush and soft, the perfect size for my space, and a beautiful neutral color. The quality is amazing; the craftsmanship (or should I say craftswomanship?) is evident. I also love that I am helping support a treasured Berber tradition. Highly recommend!”
“Rug is even more beautiful in person. The quality and pile of the rug are so much more luxurious than the pictures show. It can be a gamble ordering a textile, sight unseen, but not in this case. I am so impressed, I'm already searching for other rugs for my home.”
“Fantastic! This rug is so special. The colours and pattern are gorgeous, it’s so thick and plush. Super comfortable to sit on, lie on, it brings my room together so well. I’d been lusting after a Benisouk rug for so long, I’m so glad to finally have one in my home.”
“Highly recommended! It’s gorgeous! Very thick and vibrant. It makes our kitchen very inviting.”
“Highly recommended! The customer service was great, particularly the regular updates. They were super important because the process can be quite long. The rug is utterly gorgeous.”
“Highly recommended! It took three months to make this custom handmade carpet The result is beautiful! The carpet has an unique color and is so so soft My family and I just love It!!”
“Fantastic! Colors”
“Excellent! I adore this rug. It’s gorgeous and so soft to walk on. It’s a work of art!! I feel happy just looking at it lol”
“Highly recommended! Color!”
“Highly recommended! Well made and beautiful”
“Excellent! The rug is stunning!”
“Highly recommended! When I finally unpacked the rug I was delighted. It's perfect for my new living room. Mega soft, colours perfect and my cat, MyMary was on it in seconds”
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