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£5,256.00 - £2,103.00
- Unit price
- per
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RUGS.COM |
ETSY |
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|---|---|---|---|
| Price | £2,103 | £4,206 | £1,682.40 |
| Saving (%) | 50% | -25% | |
| Return | 14 days | 30 days | Refused |
| Knots per square inch | 10 | <6 | <6 |
| Wool Quality | High | Low | Low |
| Washable | Yes | No | No |
| Durability | 50 Years+ | 6 Months | 6 Months |
| Natural treatment | Chemical | Chemical |
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Outstanding artisanal weaving from the Beni Ourain tribe that is unmatched worlwide.
Handmade with love from 100 % natural wool.
Brand new piece ready to share your stories and elevate the look of your interior.
Encourage the work of more than 1000 craftswomen.
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+ Main Color:
- Multicolor
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+ Secondary Color:
- Beige
When shopping for a Moroccan rug, it’s easy to be misled by low-quality imitations, unethical practices, and overpriced products. At Benisouk, we combine authentic craftsmanship, premium materials, and fair pricing to offer you a rug that’s worth every penny. Here’s why choosing Benisouk is the best decision for your home:
1. Authenticity vs. Misleading Claims
The Problem:
The market is flooded with rugs falsely marketed as "Moroccan," often mass-produced in countries like India, China, or Turkey. These rugs lack the cultural heritage, quality, and artistry of genuine Moroccan pieces.Our Solution:
Benisouk guarantees that every rug is 100% handmade in Morocco by skilled artisans. Each piece is a true work of art, crafted using traditional techniques passed down for generations.2. Premium Quality vs. Low-Cost Rugs
The Problem:
Low-cost shops, Instagram sellers, and platforms like Etsy often advertise "authentic Moroccan rugs" at very low prices. While some of these rugs might be woven in Morocco, they’re made with poor-quality wool sourced from local markets.- The wool is often taken from deceased sheep, making it dirty, odorous, and filled with harmful bacteria.
- Treated with harsh chemicals, these rugs may appear fine at first but are dangerous for your health and degrade quickly.
- A single wash or water spill can ruin them completely.
Our Solution:
At Benisouk, we use only premium-grade wool from healthy, living sheep, ensuring our rugs are:- Safe for your family and pets, with no harmful chemicals.
- Naturally luxurious, soft to the touch, and long-lasting.
- Crafted to meet international health and quality standards.
3. Durability and Longevity vs. Fragility
The Problem:
Cheap rugs may look appealing but are not designed to last. Washing or minor spills can ruin their structure, leaving you with an unusable product in just a few months.Our Solution:
Benisouk rugs are crafted to endure daily life, from high-traffic areas to accidental spills. Using time-tested techniques and premium materials, our rugs remain vibrant, strong, and luxurious for generations.4. Ethical Practices vs. Overpricing and Exploitation
The Problem:
Many sellers inflate their prices without offering the quality to match. Some shops multiply prices by 3, 5, or even 10 times, offering rugs of low quality while exploiting artisans and misleading buyers. These sellers focus solely on profits, ignoring the value of craftsmanship and fair trade.Our Solution:
At Benisouk, we’ve worked directly with Moroccan artisans for years, building strong relationships and ensuring they’re fairly compensated. By eliminating intermediaries and mastering our costs, we guarantee a fair price for everyone involved:- For the artisans: They are paid fairly, ensuring the sustainability of their craft and their livelihood.
- For you, the customer: You pay a price that reflects the true value of a premium, handmade product—without inflated margins or unnecessary markups.
- We focus on offering the best balance between quality and price, ensuring you receive a rug that exceeds expectations while respecting the people behind its creation.
5. Protect Your Family and Invest in True Quality
With Benisouk, you’re choosing:
- A safe product free from harmful chemicals, ensuring the health and well-being of your loved ones, including pets.
- A rug that meets the highest international standards for health, durability, and sustainability.
- A product that is both an authentic piece of Moroccan culture and a sound investment for your home.
Natural raw wool may contain small fibers during weaving. Over time, these threads/fibers will come to the surface. Don't panic - fiber loss is normal with new wool rugs and will fade over time.For long-lasting care, use a vacuum cleaner.
Stain Treatment:
If the stain was caused by a liquid, you need to act quickly to prevent it from drying - use paper towels to absorb and then shampoo to clean. When in doubt, professional dry cleaning will always be your best choice.
If you need any information, have a special request, or have an idea you'd like to bring to life, we're here to help make it happen!
Quality Control: Every rug undergoes a stringent inspection process before being listed for sale, guaranteeing it meets our high standards.
Transparent Pricing: By eliminating middlemen, we provide competitive prices, ensuring you receive value for money.
Supporting Local Artisans: Each purchase directly contributes to the sustainable livelihood of craftsmen in Morocco, ensuring the continuation of this centuries-old craft.
Customer Support: Our dedicated team is always available to provide information, answer queries, and assist with any part of your purchasing process.
In short, when you choose Benisouk, you're choosing transparency, quality, and a commitment to fair trade practices.
A significant 15% of our profits directly benefits rural community development, and we provide additional support to our artisans, championing their financial and personal well-being. For more details, click here.
Unique Aesthetics: Mass-produced rugs can't replicate the authentic charm and distinctiveness of artisan-crafted pieces. Every handmade rug is a unique work of art with its own story.
Eco-Impact: Many machine-made rugs involve non-sustainable production processes. Handmade rugs typically utilize natural materials, making them a more eco-friendly choice.
Supporting Craftsmanship: Purchasing a handmade rug directly supports traditional artisans, their families, and their rich heritage, whereas the production of machine-made rugs often involves questionable labor practices.
Value & Trust: Over time, handmade rugs can retain or even appreciate in value. By choosing a handmade rug, especially from a trusted source like Benisouk, you are ensuring authenticity and quality.
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