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Artisanal weaving in Morocco
Vintage conditionBoucherouite rugs are a plinth of resourceful creativity which reveal an incredible vitality and spontaneity as a snapshot of the creator’s past. The creator follows their senses to create a true expression of their heart, filled with deep inner meaning. Boucherouite rugs are the result of an abstract artistic expression of the perception of sensations and do not seek to imitate the surrounding nature as other Berber styles do.
Boucherouite rugs were born for domestic use, so were designed to look and feel great as a centrepiece in Berber life and Berber homes. The composition of the Moroccan Boucherouite rug represents a creative interweaving of a wide variety of abstract motifs, shapes and bright colours to create an ensemble that is an expression of the creator’s zen.
Rural Berber communities have adapted to socioeconomic changes by evolving classic Berber traditions, passed down from mother to daughter time immemorial, with alternative materials in lieu of ever-harder-to-get wool. The Boucherouite rug takes take months of dedicated work to produce. It is considered as a memory of the craftswoman’s past through the spontaneous colour and design choices she made as she crafted. This is one of her memoirs to the world.
Boucherouite means “rag tips” and what often astonishes in this Berber rug is the contrast between the recycled textiles and materials used to make it and the incredible richness of the composition. A marvel of Berber art, the Boucherouite carpet is distinguished not only by its authenticity and aestheticism, but also by the sincerity that emerges from it.
Boucherouite rugs transform the interior of a room while bestowing to the owner an aptitude for self-sufficiency and ingenuity.
How our Moroccan rugs are made
This rug was made by an artist from the Atlas Mountains in Morocco.
Our Moroccan rug is an investment that grows in value over time. Years later, it will be worth much more than you think. It's a noble and timeless masterpiece.
This rug is a legacy of its Berber creator passed on from generation to generation and will make you a worthy heir to the ancestral Berber tradition.
Apart from the unmatched aesthetic appearance, anyone buying a machine-made rug quickly discovers that it will not last very long and therefore will have to buy another one quickly. So, start saving money now and buy a handmade Moroccan Rug that will last for decades and pass it on to your children.
Besides, machine-made carpets all look the same. You will never find a rug that looks like a handmade rug. Your handmade Berber rug will be like no other in the world.
The imperfections of handmade rugs give it character and charm and increase its value. From unusual borders, color fading, imperfect shapes, each rug is unique.
Any decorator or designer will recognize an authentic Moroccan Rug and be amazed by its splendor.
This Moroccan rug will perfectly suit all your decorating styles! Modern, Scandinavian, Bohemian, Kinfolk, Ethnic chic... a piece of art that will bring a touch of elegance and authenticity to your world.
No one is more familiar with Berber rugs than the Berber tribes of Morocco. BENISOUK.COM belongs to a family of Berber craftsmen of great skill and endless passion.
When you buy a rug at BENISOUK, you are not simply buying a rug, you are also becoming part of the history of the Berber family that created it.
BENISOUK works with the most talented craftsmen in Morocco with a know-how handed down from generation to generation.
Please beware of non-authentic and poor-quality Moroccan rugs, BENISOUK ensures handmade, authentic and 100% natural Moroccan rugs.
We support a sustainable, eco-friendly industry. Our rugs are 100% organic, made of natural materials and dyed with vegetable dyes. These materials have been used in carpeting for time immemorial and have proven their longevity and biodegradability. All the materials are sourced locally and help maintain the ecology of the environment around the Middle Atlas region through effective land and livestock management.
Rug making is a long process and forms an integral part of the Berber communities we operate in, and as such we are custodians to a long-standing relationship with them. As custodians, we take our responsibility to support our artisans, their culture and their communities through the rug making process seriously and beyond any legal requirements for human and labour rights.
It is only right, as a leader in the Berber Artisan Rug trade, to give fair remuneration. We always try our best to accommodate our Artisans and communities in a way that reflects the human element and commit at least 15% of the profits to be reinvested in the development of rural communities, while providing additional subsidies that allow our artisans and their families to achieve financial and personal fulfilment.
Our rugs are treated and cleaned by professionals before shipping.
We guarantee the highest quality of clean, natural rugs.
Your order will be delivered via DHL or FedEx to your home within 2-3 business days.
In the event of unavailability, you can postpone the delivery to the desired day or ask to pick up your package at a pick-up point.
Our greatest reward is your total satisfaction! You can return your items within 14 days following the receipt of the order for a full refund. You will receive all the instructions to make your return easier inside your package.
Is the rug of your dreams still haunting your thoughts? Are you moving soon and looking for several handcrafted products? You are a professional and would like to collaborate with us? You just need some advice?
We are working with the best craftsmen in Morocco, we will know how to make your craziest projects come true!
Contact us now by sending us a message on contact@benisouk.com, we'll be more than happy to get back to you within a day.
Stain treatment:
For long-lasting maintenance, use a vacuum cleaner. If the stain has been caused by a liquid, you must act quickly to prevent drying - use paper towels to absorb and then shampoo to clean. When in doubt, professional dry cleaning will always remain your best choice.
How our Moroccan rugs are made
We provide the most beautiful creations of Moroccan craftsmen inheritors of a long history and keepers of a tradition and a culture. Works of art where the artisan, the material and the craft tool have the primordial place.
SHIPPING
If you order before 12 noon, your order is processed and shipped the same day.
Your order will be delivered via DHL or FedEx to your home within 2-3 business days.
After your order has been transmitted to the carrier, you will receive a confirmation email with your tracking number and a link to track your order. An e-mail or SMS will be sent to you the day before the delivery man arrives to notify you of the delivery schedule.
In the event of unavailability, you can postpone the delivery to the desired day or ask to pick up your package at a pick-up point.
RETURNS
Our greatest reward is your total satisfaction! You can return your items within 14 days following the receipt of the order for a full refund. You will receive all the instructions to make your return easier inside your package.