In stock
Fall Styling Final Hours OFFER
Up to 70% off, already deducted
Then 15% more
The whole floor
Beni Ourain, the house classic.
High Atlas wool, hand-knotted into a deep, soft pile, bare and undyed, or full of colour and pattern, woven to the size you actually need.
Collection
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Nassij -
Bassma In stock
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Maraba deep red In stock
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Almas Round Custom size & color
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Maraba Deep Red Custom size
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Dama In stock
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Dama Navy Blue Custom size
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Layl Custom size
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Ayyur Custom size
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Rawya Custom size
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Farah Round Custom size
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Assia Custom size
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Noujoum Sunlight Custom size
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Bachira Custom size
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Hayat Custom size
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Fahd Custom size
From the room
“The ivory reads warmer in the room than on any screen, three winters in, it has only softened.”
“We sized it to the room instead of the room to a rug. It fits like the floor was measured for it.”
“The swatch settled it, the wool in hand is the whole argument.”
The wool
One wool, one place, High Atlas fleece, hand-spun, still carrying its lanolin.Feel it before the loom starts.
Pl. 00 · Fleece wintered at altitude, atelier Beni Ourain, High Atlas, 2026
Made to your size, in three steps
01
The swatch
Approve a $20 wool swatch, credited to your rug. Nothing goes on the loom until the wool is right in your hands.
02
The loom
10–14 weeks of hand-knotting in the High Atlas, in the exact size you measured, one rate per square foot, whatever the size.
03
Your door
Shipped insured and all-in over $100, from Ouarzazate to your floor.
Elsewhere in the house
Atelier Mrirt — the signature
The deepest, densest pile of the house, New Zealand and High Atlas wool, washed for weeks under the Ouarzazate sun. From $48 / sq ft →
Taznakht — the flatweave
Two looms: flat and reversible, woven to order, or a short knotted pile, one of one. From $30 / sq ft →
The Vintage Archive
One-of-one pieces with a first life behind them, documented, and ready to ship. See See what's on the floor →
Good to know
Does the wool shed?
Wool relaxes in its first weeks, a light vacuum is all it asks. It settles into the room; it doesn't wear away.
Do I need a rug pad?
We recommend a natural pad under any hand-knotted piece, it protects the knots, softens the step, and keeps the rug where you set it.
What if the swatch isn't right?
The $20 is credited whether or not you go ahead, and nothing is woven until you've approved the wool in your hands. The swatch is there to make the decision for you.
Can I return a made-to-order rug?
Made-to-order pieces are knotted to your size, so they aren't returnable, which is exactly why the swatch comes first. One-of-one pieces in stock follow our standard returns.
About Beni Ourain
The Beni Ourain is the house classic, hand-knotted in our High Atlas ateliers from fleece that winters at altitude, then washed and sun-dried in Ouarzazate. Some keep the wool bare, an ivory ground, a single charcoal line; others run to deep colour and dense pattern. One wool, many faces. Most designs here are woven to order, in your exact size, at the same rate per square foot, a $20 wool swatch, credited to your rug, is approved before the loom starts. The one-of-one pieces are finished and leave within the week. Count 10–14 weeks for a commission; count on it outliving the room it's bought for. Wherever you are, New York, London, Sydney or Copenhagen, your Benisouk rug ships insured and all-in, from the High Atlas to your door.