Signature
Mrirt
From$51/ sq ft
The deepest pile we weave. New Zealand and High Atlas wool spun together, then washed for weeks under the Ouarzazate sun.
Explore Mrirt
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Mrirt · Middle Atlas · 2026
Maison BenisoukMade in Morocco
Material, hand,time.
Rugs and decor hand-knotted in our own ateliers in Morocco. Vintage pieces found one at a time.
Made to order — your size →AD · NYT
As seen in Architectural Digest · The New York Times
Shop by
Woven to order and priced by the square foot. You only pay for the surface you need.
Priced by the square foot, so you only pay for the surface you need.
01
Shop all rugs
The ones people order most
01
Our ateliers
The place of the hand each rug carries the atelier that wove it.
Beni Ourain
From$20/ sq ft
The house classic. High Atlas wool, and the plain diamond geometry the mountains have used for generations.
Explore Beni Ourain
Taznakht
From$30/ sq ft
The flatweave. No pile at all, so the pattern is the structure, and both faces are the front.
Explore TaznakhtMost rooms are furnished with things that hide how they were made: the material, the hand, the months. A Benisouk rug shows you all three.
01Material
Wool we buy ourselves, by the fleece. No synthetic blend, ever.
02Hand
Every rug names the atelier that wove it, and the people who tied it.
03Time
Ten to fourteen weeks on the loom, then weeks more washing and drying in the sun.
The making.
The atelier
2 fleeces
High Atlas for character, New Zealand so the pile stands
0.8 lb
of wool per square foot, heavy enough to feel at the corner
1.4 in
of dense pile, high underfoot
12 to 14 wk
on the loom, then washed and sun-dried
Figures for a Beni Mrirt shag · other ateliers & weaves vary.
Made to your measure04Made to order
Your size, your color, priced by the square foot.
Most designs are woven to your exact measurement, at the same rate per square foot whatever the size, all-in with shipping included. Not sure about the color? A $20 swatch comes to you first, credited back when you order.
01Choose
A design you love, or bring your own reference.
02Size & color
Down to the inch, in the palette you pick.
03We weave it
10 to 14 weeks on the loom, then it ships.
05
In real homes
“Very soft and plush. It is shedding a little bit but that is expected and has already started to decrease after just a couple of vacuums. Shipping was also faster than expected.”
“I ordered a custom size of this rug and it’s perfect. It’s way more fluffy and plush than I thought it would be.”
“The swatch made choosing easy, and it arrived exactly as pictured.”
06
In the world
Los Angeles
Open now7407 Beverly Boulevard, Los Angeles
Mon–Fri · 10AM–06PM · walk in anytime
Get directionsBook a viewing
Casablanca
Open nowCasablanca — address on request
Mon–Fri · 10AM–06PM · walk in anytime
Get directionsBook a viewing
Marrakech — opening 2027
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All essays
