The multicolored world of the souks, where jostle various objects …, is the sacred domain of craftsmen who, day after day, tirelessly repeat ancestral gestures learned from father to son. From raw materials – plaster, stone, soil, wood, argan-based cosmetics. These artists create sumptuous decors, where colors, geometric and floral motifs abound.
Today, Moroccan craftsmanship includes about 70 different trades. This ancestral way of life offers a diversity of creations and materials used: wood, copper, stone, iron, leather ...
Without this activity, thousands of families would be condemned to poverty which would mark the end of the extraordinary agitation of the souks.
We are working with these artists to revive traditional art and give new life to those who have suffered the consequences of the economic and social evolution of human societies.
We want to further develop the know-how and encourage learning. In short, to give them the means to create their own wealth for a happy and fulfilling life.