1
Material
One fleece, one place.
High Atlas fleece that winters at altitude, hand-spun, and either left in its natural tone or taken to a quiet dye. Nothing else goes into the pile.
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Fenoun
★★★★★ 4.9 · 731 ownersNo sketch, no repeat. The weaver draws as she goes, knot by knot. High Atlas wool, your size.
Regular price
$470
Sale price
$940
50% off
All-in, shipping included
Labor Day Early Access OFFERExtra 15% off orders over $1,500 with codeEnds in:.
Fringes One side
How the atelier finishes most rugs. Adds about 4″ at one end, on top of the size shown.
Custom size
Minimum 2 × 2 ft.
Open-plan · anchors a full seating group or a king bed.
Fringes One side
How the atelier finishes most rugs. Adds about 4″ at one end, on top of the size shown.
—
Woven to order · 10–12 weeks · No size upcharge
All-in, shipping included
Delivery
Woven to order, at your door in 10 to 12 weeks. Your piece is woven from scratch, and it leaves only when the wool has settled into its final hand.Made-to-order pieces are final sale.
The customer service was great, particularly the regular updates. They were super important because the process can be quite long. The rug is utterly gorgeous.
In projects by
Studio Gram
CLB Architects
Kishani Perera
Hubert Zandberg
and others
The making.
The atelier
1 fleece
High Atlas wool, hand-spun, nothing blended in
0.65 lb
of wool per square foot, you feel it lifting a corner
1.2 in
of pile, deep enough to sit on
Three chapters
1
/
3
2
Hand
Several hands, one loom.
Weavers work side by side across the width. Every row is beaten down and combed before the next one starts.
3
Care
Walked on barefoot.
The pile flattens underfoot for the first months, then springs back fuller. Vacuum gently, no chemicals.
Figures for a Beni Mrirt shag · other ateliers & weaves vary.
Delivery
12 weeks, and it arrives around November 26. Nothing sits in a warehouse: the loom is set the week your order arrives.
01
Order placed
Your piece is numbered and logged in the register.
02
On the loom
Woven by hand, row by row.
03
Washed & sun-dried
In Ouarzazate, until the wool settles.
04
Ships to you
Insured and all-in, tracked to your door.
Arrives by November 26. Shipping included. Made-to-order pieces are final sale.
Technical sheet
Every field traces back to a place and a gesture.
Reference FENOUN · azilal. Every figure was taken from this design, not from a range.
- Dimensions
- Across the weave, fringes not included
- Material
- 100% High Atlas wool
- Technique
- Flat-woven, no pile, reversible
- Origin
- Azilal, High Atlas, Morocco
- Weaver
- Our High Atlas atelier
- Year
- 2026
Living with it
The first months, and the years after
01
It sheds, then it stops.
A new hand-knotted pile releases loose fibre for two to three months. That is cut wool finding its way out, not the rug coming apart. Vacuum without a beater bar and it settles.
02
It smells of wool, briefly.
Weeks folded in transit concentrate the lanolin. Air it flat for two or three days and it goes. Every rug is washed and sun-dried in Ouarzazate before it ships, which is why it is faint to begin with. If a rug smells of chemicals, it is not one of ours.
03
Moths want dark and still.
They go for wool left undisturbed under furniture, not for a rug you walk on. Vacuum both sides twice a year, rotate it, and lift it when the room moves. We treat nothing with insecticide. Use is the defence.
04
The colour stays where it is.
Every dyed lot is rinsed in Ouarzazate until the water runs clear, before the rug leaves. Blot a spill from the edge in, and never soak it.
§
Reviews
4.9
Colour as shown
4.9
As promised
5.0
Delivery
5.0
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